Alphajoy is a local brand that challenged the big brands out there to provide well designed, practical baby products and natural latex mattresses for young parents. With more and more moms in Indonesia seeking parenting and lactation tips from the internet, Alphajoy keen to help them to get the right information and educate #ecofriendly with 100% natural latex through social media.

Our team perform research what’s the most challenging aspect of being a new mom, and try to understand their needs and concern around the subject. After that we research how important natural products are.

Thus, we use all of the insight to create engaging, and super informative social media content for Alphajoy.