MBK 1964 well known as Mie Bandung Kejaksaan 1964, is an authentic and legendary noodle from Kejaksaan Bandung West Java. Made since 1964 with a consistency of taste until 3rd generation, makes the brand existing and raising untul now.

Visual that relevant to authentic and elegant characteristic which is matched with the target audience. We applied it into all digital asset that MBK 1964 including social media and online delivery apps. From after what we did, we achieve an outstanding outcome that never expected, 5 franchise opened within 7 month.